Now building with wedding and event planners coast to coast · enrollment is by fit call only
OPULENCE
THE INFRASTRUCTURE BEHIND SUSTAINABLE SCALE
Refining Your Legacy
For wedding and event planners
Your business runs on you.
It should run on systems.
Business coaching for wedding and event planners. A 120 day done-with-you build that solidifies revenue generating systems, sales processes, marketing, content systems, and team building SOPS.
30 minutes. You leave with a diagnosis for your clarity; whether we work together or not.
the diagnosis
Built for planners who are
done with the
feast and famine cycle
You know how to run events. What you built is real. But your inquiry process is a graveyard, your sales system lives in your head, and your calendar is full of everyone else's days except your own.
Wedding and event planners · grossing $60K+ · two or more years in
You're not too expensive. You're underpriced.
You price from fear of the no. Every proposal goes out with a discount already built in, and the couples with real budgets read it as a signal.
What gets built: Pricing rebuilt from your actual track record
Your whole calendar rests on one lead source.
Referrals carry the whole business. One quiet season pulls the year down, and every slow month feels like a verdict on you.
What gets built: A second lead source that doesn't depend on referrals
The booking dies in the follow-up, not the pitch.
Inquiries land and proposals go out. Then silence does the rest. No recovery sequence behind it, so the booking dies in your inbox.
What gets built: A follow-up sequence that runs whether you remember or not
You didn't start this to be its only employee.
Vendors confirmed by memory and timelines living in your head. You're the single point of failure on the biggest day of someone's life.
What gets built: A documented process someone other than you can run
The 120-Day Growth Map
Four months. Four systems.
Every system is mapped to your current revenue stage and built inside your actual business over 120 days. This is the same plan we present to every planner we take on.
01
Days 1 to 30
Revenue foundation install
- Deep market research and your ideal couple avatar
- Competitor and positioning map for your market
- Pricing rebuilt to match your track record
- Consult-to-close script and one-page proposal
- Tracking installed, inquiries to bookings
Moves you towardPricing built for the couple you actually want
02
Days 31 to 60
Creative direction and full audit
- Full audit of website, inquiry flow, and CRM
- Message rewrite so the right couple self-identifies
- Content system built on batching, not daily motivation
- Sales process documented end to end
Moves you towardAn outward signal that matches your real tier
03
Days 61 to 90
Visibility and lead generation
- Publication feature system, portfolio and submissions
- Vendor and venue network protocol, the preferred-list play
- Two added lead sources tested with tracking
- Follow-up sequences installed, so inquiries stop dying in your inbox
Moves you towardSteady, qualified inquiries you can pick from
04
Days 91 to 120
Run predictably and plan the move
- Full SOP playbook documented and handed off
- Hiring roadmap for your first real hire
- Twelve-month move plan, priced and sequenced
- A repeatable path to your target bookings, owned by you
Moves you towardA business that runs on systems, not on you
What changes in 30 days
- Pricing built for the couple you want
- A clear avatar you can point every decision at
- A consult script that closes on purpose
- A one-page proposal ready to send
What changes in 4 months
- Inquiries you can actually choose from
- A message that pulls the right couple in
- Visibility that does not depend on daily posting
- A documented playbook your team can run
How we work together
Done with you. Not done for you.
Weekly, all 16 weeks
Live one-on-one strategy and working sessions, every week of the build. Your numbers on the screen. Nothing assigned as homework.
Between the calls
You get live WhatsApp daily. I'm in your back pocket, in between your weekly 1:1s. A bride pushes back on the new price at 4pm, you have an answer by 4:15.
The room
You're in a community of like-minded industry specialists. Private group, weekly group calls, leadership development. Planners who hold their floor.
You own everything
Every system we build is documented and belongs to you. The business runs on process, not memory, long after the 120 days end.
Book a consultation
30 minutes. You leave with the diagnosis, whether we work together or not.
The Standard
“She's a no-nonsense business woman. She knows what will get results, cuts to the chase, and doesn't hold back.”
MELINDA PEREZ · PEREZ COLLECTIVE EVENTS
Client Wins
Client wins
Real numbers. Real businesses.
2x her pricing.
4x her revenue.
60 days.
Isadora came in at $950 day-of. We ran the research, rebuilt her pricing and her client-facing materials, and she ran the outreach we mapped. She now holds a $2,000 floor, books 5 to 6 events a month on it, and added $10,000 a month in new revenue.
ISADORA · NORTHERN CALIFORNIA
0 inquiries to 3 weddings in 30 days
Karli is nine years in, and she arrived hopeless. Zero inquiries and pricing she could not defend, on a site that undersold all of it. We repriced, repositioned, trained the consult, and got her placed on two preferred venue lists. She says we saved her business this year. Her words.
KARLI · FLORIDA
9 weddings in her first 2 months
Kelsey was pricing day-of work against $999 competitors. We renamed it Wedding Month Coordination at $2,500, same scope, lifted full service to $7,500, and installed a 14-day follow-up sequence. Nine weddings in two months. About $25,100 in three.
KELSEY · SOUTHERN CALIFORNIA
Results reflect each planner's market, effort, and starting point. No income outcome is guaranteed.
MEET THE FOUNDER
I'm Jill.
I started Opulence because I kept seeing the same pattern. Planners who were exceptional at what they did, winning on effort and skill, and losing on infrastructure.
The revenue was there. The reputation was there. But the systems behind it (the inquiry process, the sales pipeline, the pricing, the offer architecture) were held together by memory and good intentions.
That's what I fix. I don't send a worksheet and call it implementation. I embed into your business and build the systems inside it, with you, over 120 days. CRM, sales process, SOPs, pricing, the full operational backbone.
You come out the other side with a business that runs on systems instead of running on you.
"Refining Your Legacy."
JILL JOHNSON · FOUNDER, OPULENCE DESIGNS
QUALIFICATION
Is this for you?
This works best for planners who are past the early scramble and honest about what's still broken.
Lean in if
- You have been planning professionally for at least two years
- You are grossing $60K+ per year, or within reach of it
- You want the business to run without you in every room
- You'll show up weekly and treat this like the business decision it is
Not for you if
- You want someone to do it while you stay hands-off
- You want a course to open once and forget
- You're not ready to receive direct feedback
- You're looking for a magic button
Straight answers
What you're already thinking
"I've paid for coaching before and walked away with a workbook."
Most of the planners in our group did too, two to four programs each before this one. The difference is format. Nothing here is homework. Your pricing, your proposal, your scripts, your systems get built on the call, together, with your actual numbers on the screen.
"I don't have the bandwidth to add something for 120 days."
The overload is the thing we are fixing. The first four weeks take work off your plate: documented systems, contract boundaries that end scope creep, an assistant who can finally make a decision without you, and follow-ups that send themselves. You get hours back before the program ever asks for any.
"My market won't pay premium prices."
The median American wedding is $33,000, and that holds across all 50 states. We repriced a planner from $950 to a $2,000 floor and her bookings came faster. Couples pay for position, and position is what we build.
"How do I know this pays for itself?"
Run your own math. One repositioned booking at the new number typically covers the entire investment, and the 10-day sprint in month one is built to produce bookings before the foundation phase is even finished. Bring your numbers to the consultation and we will run it against your calendar, live.
Refining Your Legacy
It starts with a conversation.
Tell me about your business and I'll tell you if this is the right fit. Thirty minutes with your numbers, and you leave with the diagnosis either way.
We take a limited number of planners per season, and dates are not held without a booking.
The consultation is free. Showing up ready is the only requirement.