OPULENCE
The Infrastructure Behind Sustainable Scale
Refining Your Legacy
Your business runs on you.
It should run on systems.
We embed into your event venue or planning business and build the infrastructure inside it. CRM, sales process, operations, client experience. All of it, in 120 days, with you, week by week.
$48K
Revenue in one quarter
360%
Month-over-month booking growth
11
Tours booked in 30 days
276%
Venue growth in 30 days
29
Days to a $20K signed wedding
Who We Serve
Built for Venue Owners & Event Planners Who Are Done Guessing
You know how to run events. What you built is real. But your inquiry process is a graveyard, your sales system lives in your head, and your calendar is full of everyone else's days except your own.
Event Venue Owners
You're grossing $300K+ per year. You've been open at least two years. Revenue is real but inconsistent, and you know the problem isn't leads. It's what happens after the lead comes in.
• Inquiry response taking 48+ hours
• No CRM, no follow-up sequence
• Pricing that confuses more than it converts
• Off-season revenue gaps eating into margin
• A staff problem that's actually a systems problem
Event Planners & Coordinators
You're grossing $60K+ per year. You've been planning professionally for at least two years. You've built a reputation on your skill, but the business behind it doesn't match.
• Proposals going out with no follow-up to close
• Priced to get the booking, not to build margin
• A referral network with nothing systematic behind it
• Full calendar, thin bottom line
• You are the business. Every decision runs through you.
The Real Problem
The gap is an infrastructure problem.
One venue owner spent $18,000 on Instagram ads last year. Got 147 inquiries. Booked 3. The leads existed. What happened after the lead came in was a graveyard. No CRM. No sequence. Just an inbox and good intentions.
The industry conversion rate for venues runs 30 to 40%. Most venues without a sales process convert at 8 to 15%. That gap closes when the systems behind the business actually exist.
8 to 15%
Typical conversion rate without a sales process
30 to 40%
Industry conversion rate with infrastructure in place
70 to 80%
Annual staff turnover in the hospitality industry
48%
Small business owners who report burnout
The Venue & Planner Growth Map
120 Days. 4 Core Systems.
Where you are right now determines where we start. Not where you stay. Every system is mapped to your current revenue stage and built inside your actual business over 120 days.
01
Days 1 to 30
Operations Foundation
The backend that makes the business actually run. CRM installation, inquiry response systems, workflow documentation.
02
Days 31 to 60
Sales & Revenue
Converting inquiries into deposits, consistently. Sales pipeline architecture, follow-up automations, offer and pricing rebuild.
03
Days 61 to 90
Visibility & Demand
Getting found by the right clients at the right time. Content systems, authority positioning, strategic vendor partnerships.
04
Days 91 to 120
Client Experience
Turning one booking into a permanent referral source. Post-event retention protocols, review generation, VIP systems.
What We Build Together
This Is Not a Course. It's a Buildout.
We embed into your business and build the systems inside it, with you, week by week. You show up. We build alongside you. Everything we create belongs to you.
Weekly Strategy Sessions
Live working sessions where we move through your map, build systems, and install each phase inside your actual business.
CRM Setup & Automation
Done-with-you CRM installation, lead pipeline architecture, inquiry response sequences, and follow-up workflows.
Offer Architecture & Pricing
Rebuild your packages and pricing so they protect your margins and make the decision easy for the right client.
Sales Process Installation
A documented, repeatable system for how inquiries get handled, how consultations close, and how proposals convert.
SOP Documentation
Every system we build gets documented so your team can run it. The business runs on process, not memory.
Bi-Weekly Accountability
Dedicated support between sessions to catch what's slipping, course correct early, and keep momentum through all 120 days.
The Work
We don't hand you a playbook and call it done.
Most programs give you a framework. A set of modules. A PDF with worksheets and a hope that you figure it out.
I sit inside your business with you. We look at your actual inquiries, your real numbers, the specific parts that are leaking revenue right now.
→ Your current inquiry process, audited and rebuilt
→ Your sales pipeline, mapped to your real booking cycle
→ Your pricing and offers, restructured for margin
→ Your team workflows, documented so the business doesn't collapse when you leave the room
The Tool We Build
Custom for Your Business
Your CRM is built for how you actually work.
Most venues and planners try a CRM once. It doesn't stick. The pipeline stages don't reflect how their clients actually move. The fields don't match the way their team thinks. Within six weeks it's another open tab with three contacts in it.
We build your CRM from scratch, inside your actual business, using the language your team already uses and the stages your real clients actually move through.
→ Inquiry tracking and lead capture mapped to your actual workflow
→ Automated follow-up sequences timed to your booking timeline
→ Tour and consultation scheduling integrated into the pipeline
→ Proposal tracking, contract status, deposit milestones
→ Post-booking client experience built into the system
You own it. Your team runs it. Every piece is documented in your SOPs so it lives in the business long after we're done.
Live walkthrough: The custom CRM we build for each client.
Client WinS
Real Numbers. Real Businesses.
These aren't projections. They are clients. Real numbers from real businesses we've worked alongside.
Event Planner, Canada
Edmonton Event Planner
$48,000
Revenue in a Single Quarter
A decade of experience in the industry. A name people recognized. And a brand that didn't reflect either of those things. Over 120 days, we rebuilt her web presence from the ground up, repositioned her offers to attract corporate and high-paying clients across multiple cities, and installed the infrastructure behind it all.
→Full website overhaul attracting corporate and premium clients
→Content direction and offer refinement across markets
→CRM and project management platform installed
→Annual revenue goal hit in Q1
Georgia Venue Owner
Perez Collective Events
$20K Wedding
Signed in 29 Days
Melinda signed a $20,000 wedding in 29 days of working together. She also booked 11 venue tours in 30 days, secured 3 confirmed bookings for the month, and had quality inquiries coming through new channels we built in under 30 days.
Luxury Travel & Retreats
Ali-sun Morgon, Luxury Travel and Retreat Collective
$35,288
Collected in 60 Days
She came with a vision and no foundation. No brand, no systems, no sales process. Within 60 days of launching her Spain 2026 experience, she was completely booked. She's already at 50% capacity on a second trip to Italy.
Corporate Venue
Sterling Estate & Events
276%
Booking Growth in 30 Days
A multi-use venue running 80+ events per year with no documented sales process and a 12% inquiry conversion rate. After installing CRM workflows, rebuilding their inquiry response system, and restructuring their packages, they saw 276% booking growth in the first 30 days.
What They Say
In Their Words
Edmonton Event Planner
Full Webpage Overhaul + CRM + Offer Repositioning
“I needed two things when I started: clients who saw the value in what I charge and actually had the budget for it, and marketing consistency that didn't depend on how motivated I felt that day. What changed was being noticed by the right audience. Quality over quantity. Jill and her team know exactly what to say and how to make it land. They handled the parts I was avoiding, which gave me time to close deals instead of chasing them. She's direct. She cuts to what will get results and doesn't hold back. I genuinely appreciate that about her.”
“We collected $35,288 in 60 days for an experience that didn't exist before Jill. She didn't just help plan the launch. She built the brand, the systems, the sales process, everything from scratch. I now run my own process because she made sure I could.”
“We were running 80+ events a year and still couldn't figure out why the numbers didn't add up. Jill walked in, audited the entire operation, and showed us the revenue was leaking through our inquiry process. The CRM installation and workflow rebuild paid for themselves in the first month.”
Meet the Founder
I'm Jill.
I started Opulence because I kept seeing the same pattern. Venue owners and event planners who were exceptional at what they did, winning on effort and skill, and losing on infrastructure.
The revenue was there. The reputation was there. But the systems behind it (the inquiry process, the sales pipeline, the operational workflows, the offer architecture) were held together by memory and good intentions.
That's what I fix. I don't send a worksheet and call it implementation. I embed into your business and build the systems inside it, with you, over 120 days. CRM, sales process, SOPs, pricing, the full operational backbone.
You come out the other side with a business that runs on systems instead of running on you.
“Refining Your Legacy.”
The Standard
"She's a no-nonsense business woman. She knows what will get results, cuts to the chase, and doesn't hold back."
Melinda Perez, Perez Collective Events
Qualification
Is This for You?
This works best for venue owners and planners who are past the early scramble and honest about what's still broken.
This Is for You If:
- You've been in operation at least two years
- You're grossing $300K+/year (venues) or $60K+/year (planners)
- You want the business to run without you in every room
- You'll show up weekly and treat this like the business decision it is
- You're done attributing slow growth to things outside your control
This Is Not for You If:
- You want someone to do it while you stay hands-off
- You're under two years in or below minimum revenue thresholds
- You want a course to open once and forget
- You're not ready to receive direct feedback
- You're looking for a magic button
OPULENCE
The Infrastructure Behind Sustainable Scale
Opulence Designs | 2906 36 Street NW, Edmonton, AB T6L 5H4 | (780) 860-3786
© 2026 Opulence Designs. All rights reserved. | Refining Your Legacy.